Future Tense: The Business Realities of the Next Ten Years
Future Tense is nothing short of a blueprint of the epochal forces that every businessperson must contend with-and vanquish-before this decade ends. In twelve chapters illustrated with informative, easy-to-read graphs and charts, IFTF principals Ian Morrison and Greg Schmid investigate the following fundamental issues that are transforming the climate of almost all businesses:
- The older and more educated American consumer
- The insecure and less loyal worker
- The globalization of almost every local market
- The decline of consumer brand loyalty
- Failing institutions, such as unions and political parties
- The public’s quest for accountability in businesses
- Enabling technologies
Examining these seven major changes in store for American business, Morrison and Schmid take the abundant, concrete data available to IFTF and turn it into solid advice that can take any business into the next millennium.