You have reached the website of Ian Morrison, author and futurist. Ian is an internationally known consultant and speaker specializing in the future of healthcare and the changing business environment. This website provides information about Ian, as well as his clients, books, editorials, and more.

Latest Editorials

Trump State of the Union

Reality is weirder than parody

Emergency Care

Freestanding emergency rooms that cater to the wealthy and well insured should not become a metaphor for the health system more broadly.

In Search of Simplicity

U.S. health care is massively complex — let’s take some cues from tech companies, which have simplified many services for consumers.