Innovation at Scale: Lessons from Providence

The Seattle-based health care system can teach us all how to bring in fresh thinking from other industries.

By Ian Morrison

Providence Health and Services, a powerhouse in the Western states, has entered an agreement to merge with St. Joseph Health, creating a $20 billion-plus health care system with more than 50 hospitals in seven states. These organizations share a common Catholic heritage but they also share a focus on innovation. Providence, in particular, has been a pioneer, drawing in talent and leadership from companies like Amazon and Salesforce to help transform both the consumer experience and core clinical operations. Leaders from both Providence and St. Joseph highlight a health system committed to innovation at scale.

Innovation Prowess

Professor George Day of the Wharton Business School is a leading authority on innovation prowess, which he defines as the “discipline times ability” to innovate. Day has identified through a lifetime of research the key traits of companies (in all industries) that consistently out-innovate the competition. Leading innovators distinguish themselves by:

At a recent HX360 conference in Las Vegas (sponsored by HIMSS and AVIA, a leading technology accelerator), Day explained the lessons learned to an audience of more than 200 health care system leaders.

In a series of panels with system CEOs and their innovation leaders these lessons were apparent. In a panel I moderated, I remarked to Providence CEO Dr. Rod Hochman that those traits sounded a lot like the Providence game plan. He agreed.

Providence is not alone in its commitment to innovation. Many leaders at the HX360 meeting share the passion for innovation from Cedars-Sinai and Dignity Health in California, to Memorial Hermann in Texas, to OSF Healthcare in Illinois, to Northwell in New York. All have important stories to tell, but I have had an opportunity to interact with Providence’s leaders several times over the last few months and have become convinced that Providence is a system to watch because of its deep commitment to innovation at scale.

Innovation at Scale

The merger between Providence and St. Joseph Health would give the new system a strong position in many markets in the West, including Washington, Oregon and Southern California. http://www.cialispharmaciefr24.com/achat-cialis-5mg/ The combined entity would be the third largest system in the United States behind Kaiser and Ascension, a major force in health care transformation in the West, and a key competitor to the other West Coast giant, Kaiser Permanente.

The two systems’ focus on innovation was part of the rationale for the intended merger. As my old friend Bill Noce, board chair of St. Joseph Health told me in an interview: “The forward looking innovation culture at Providence was an attraction to us.” The St. Joseph’s innovation initiatives are very complementary to those of Providence, with many new development opportunities ahead in care innovation, patient experience and life sciences, Noce told me.

Why Innovate?

The HX360 conference highlighted that leading health care systems are pursuing innovation at scale, aimed at meaningful targets to improve patient care, patient and provider experience, and population health.

That statement is almost the verbatim description of how Providence CEO Rod Hochman, M.D., described the rationale for Providence’s innovation program to the HX360 audience.

In particular Hochman highlighted initiatives in three key aspects:

Providence is not alone. AVIA research found that many health care systems are focusing digital innovations on patient as consumer, chronic care and behavioral health applications, post–acute care transitions, population health initiatives and core clinical system (what they term operations 2.0). But while Providence is not unique in its interest in innovation, it is impressive in its strategic commitment to innovation and to following Day’s principles of innovation prowess.

In my travels through American health care I have observed what I call the Scout Badge Problem when it comes to innovation. Like proud young boy scouts, almost every hospital can point to the merit badges it has accumulated: ACOs, telehealth, patient portals, electronic disease registries and so on. But when you ask the CEOs what percent of patients get this routinely, the answer is the square root of zero. Sure it is happening, but a lot of this stuff is pilots. Scout badges you can brag to the board about.

Not so for Providence. “Innovation is not a hobby for us,” Hochman said.

Hochman is committed to not only match or exceed performance of tough regional competitors like Kaiser in terms of innovation, but perhaps even more importantly believes “we need to disrupt ourselves or have it done to us by someone outside of the health care industry.”

A key rationale for Providence’s innovation agenda is purposeful “customer acquisition” of loyal consumers who will sustain the mission of the enterprise. Like many faith-based systems, service to the whole population is a fundamental https://www.viagrasansordonnancefr.com/viagra-generique/ goal at Providence. But Hochman frames the Providence strategy of customer acquisition (including millennial consumers and self-insured employers) as a counter balance to the inevitable growth in Medicaid and Medicare that all hospitals are experiencing.

The purposeful focus on customer growth and retention helps explain why Providence has reached out to bring in talent from the ultimate customer-focused retailer (and Seattle neighbor): Amazon.

 

The Guy from Amazon and the Providence Innovation Team

Providence has intentionally recruited about 30 percent of its current management team from outside of health care. One of them is Aaron Martin, senior vice president of innovation at Providence. Prior to joining Providence he was on the Kindle team and led self-publishing at Amazon.

Aaron is a former Amazonian with a self-deprecating sense of humor. In describing some of his early experiences at Providence in trying to develop innovations at scale and at speed (just like at Amazon) he was initially told by some older health care hands: “OK Amazon guy, but it doesn’t work that way in health care.”

With Hochman’s unwavering support, Martin’s team (including many former Amazonians and some hot shots from Salesforce) brings to Providence the sensibilities of the world’s largest online retailer, including the ability to observe and learn from online experiences with big data and to run sophisticated customer and provider facing online pilots and experiments in real time. They launched a new member website for their Boeing ACO in weeks, not millennia, as we normally do in health care.

Martin’s team follows many of the principles he learned at Amazon. For example, he told an HX360 audience: “We write the press release first.” This means they get very clear on what they are trying to achieve and what would constitute success, then they specify how it will be achieved. Afterward, they write an internal “working backward press release” which explains to customers or clinicians why the product will be valuable to them.

Another Martin aphorism: “There are no extra points for originality.” Martin described his innovation teams as the “pay attention team,” a group who look for solutions and actually work within the many ministries and regions inside the Providence system, identifying those worth diffusing. This is such a key insight about successful innovators: Innovation is about solving meaningful problems, not novelty. Great innovators understand that.

Way too much health care innovation is about pride of novelty rather than successful problem solving. (That applies to much clinical innovation, too: It may be novel and have statistically significant effects, but it really doesn’t make much of a difference that is detectible to human beings. Some, but not all, of the new crop of specialty pharmaceuticals are pricey exceptions to that rule.)

Innovation Focus

While the overall strategic focus for innovation at Providence is on population health, digital health and core clinical operations, there are a number of specific initiatives that are worth highlighting:

Platform strategy.

Martin described three platform strategies that have topped their agenda this year:

Patient experience. Amazon sensibilities are being brought to bear across Providence as they innovate to enhance the consumer experience — whether for patients, healthy people or health plan members. A key challenge is to make the health system simpler and easy to use and relevant in their daily lives by focusing on health. All of us who use Amazon, Uber or OpenTable yearn for that simplicity in health care. 

The Boeing accountable care organization. Providence, along with Presbyterian in New Mexico, is an early pioneer in direct contact ACOs with employers. Boeing and Intel are tough, sophisticated, data-driven and demanding enterprises that expect extremely high performance from their suppliers, and health care is no different. Providence is winning the business and trust of Boeing employees in part through its digital innovation agenda.

“We own a high school…We can learn from them.” With a wry smile, Hochman pointed to the fact that Providence owns and runs a Catholic high school in Burbank, California, and suggested there is no better way to understand the behavior of future patients and health care workers than to understand the digital behavior of teenagers.

Walgreen’s partnership. Recognizing the retail revolution in health care, Providence has partnered with Walgreen’s and in a first for the retailer, will allow the health system to own and operate the clinics in Oregon and Washington with plans to open 25 stores in the Pacific Northwest over the next 18 months.

Migration to risk. Providence has operated a health plan in Oregon for nearly 30 years. With more than half a million at risk lives, currently mostly in Oregon, Providence can use its expanded geographic footprint through its merger with St. Joseph to offer ACO and direct health contracting to many more self-insured employers in the West. Providence’s commitment to migrating toward risk was evident when Hochman told HX360 attendees that Providence tries to “disconnect reimbursement from delivery” and endeavor with “PCPs and clinics to create compensation models as if we are under risk.”

Genomics, too. Providence just announced that the Institute for Systems Biology is joining Providence and that noted genomics researcher Dr. Lee Hood who leads the Institute will become the Providence system’s chief scientific officer. Hood’s pioneering focus on scientific wellness based on personalized medicine using genomics and big data will provide Providence and St. Joseph with exciting new avenues for their innovation agenda.

 

Looking Ahead

There are a few key health systems in the country that are market makers, not market takers. They shape the future through their strategy and the big bets they make. You know who you are. When it comes to innovation at scale, Providence is a system to watch, especially as it enters its proposed new partnership with St. Joseph. The Seattle-based system will be a major and growing force in the health care market and will teach us all how to bring in fresh, innovative thinking from outside the health system. We need innovation at scale.