Author Archive

Looking Ahead: A Futurist's View of Healthcare

Saturday, May 6th, 2000

The future of healthcare is always clear to futurists: it will be different because of aging and technology. We have been saying this for a long time. Yet if you look at American healthcare from 30,000 feet what do you see? The over 65 population today accounts for only 13% of the population, up from 11% in 1980. We still have a healthcare delivery system in which physicians see patients for 15-20 minutes and decide what to do based on what the doctor learned in medical school or picked up through continuing medical education. We still have hospitals and nursing homes and physicians offices organized in much the same way they were 50 years ago. True, there are lots of new technologies that allow hospital stays to be shorter and to turn patients living rooms into ICUs, but the institutions really haven’t changed much. Despite managed care, third parties still pay for healthcare on a fee for service basis. The American healthcare system has a remarkable ability to resist change. We need to innovate.

And, there are powerful forces that will require us to innovate. First, there are the futurist’s friends-aging and technology. By 2025 a full 20% of the population will be over 65. And they will not be the passive stoics of Tom Brokaw’s “Greatest Generation” they will be cranky, selfish, self-indulgent baby boomers like me. They will want everything and sacrifice nothing. Armed with information and attitude they will demand the best that technology can offer. And technology will oblige. The combination of progress in medical science and information technology holds the promise of dazzling new interventions that will be incredibly effective and expensive . We will want it all. Moreover, the fledgling science of genomics will mature to a point where care will have to be customized to my particular gene profile to be most effective.

Will the combination of new science and aging, demanding consumers be simply bolted on to the current chassis of healthcare financing and delivery? Most healthcare experts believe this does not compute. We desperately need to innovate.

Innovation is required at the policy level. Who should pay for healthcare and how? It is fashionable to talk about defined contribution health plans and consumer directed healthcare, but how much tiering in healthcare will we tolerate as a society? If genomics and genetic testing advance as experts predict and we will have many tests that accurately predict an individual’s likelihood of disease, what does that mean for the concept of experience-related health insurance?

Innovation is required in financing healthcare. Consumers are going to be more responsible for paying for care but through what mechanisms? Managed care needs to reinvent itself or move aside.

But the greatest innovation must come in the delivery of medical care. Healthcare needs to redesigned to fully take advantage of advances in information technology such as the internet. The medicine of the future needs to be high tech and high touch, it needs to combine the potential efficiency of e-commerce with compassion and caring from motivated professionals.

Such innovation will require real leadership from policymakers, entrepreneurs, and physicians alike. The stakes are high. If we don’t innovate it could get ugly.

Ian Morrison is an author, consultant and futurist based in Menlo Park, California. This essay was published in Aetna’s Annual Report 2000: What Leaders Must Do.

The Future of Physicians' Time

Thursday, January 6th, 2000

The Future of Physicians’ Time

The Future of Medicine

Thursday, October 6th, 1994

Next week the leaders of British doctors will meet to consider the future of medicine. The BMA, the General Medical Council, the royal colleges, and the departments of health will all be represented. This is the first time that these groups have met at such a summit conference since the Christchurch conference of 1961. That conference led to the present system of postgraduate education. Next week’s meeting occurs against a background of falling morale and is a response to a request to doctors from Ken Calman, the chief medical officer of England. He asked us to look beyond the current turmoil in the NHS to consider the core values of medicine, and on p 1140 he sets out his vision of the future. One thing we know about the future is that it will be different from now. Doctors tired of change may long for a period of stability, but this will not happen.

We must applaud this gathering of the clans of British medicine because all the evidence suggests that groups that look to the future do much better than those that look mostly to the past, hankering for a golden age that probably never existed. The simple fact that these groups, which often disagree in public and in private, are trying to speak with one voice is also important (p 1144). It will be important for the clans to consider how the world will change around them, and this editorial looks at changes that are likely to come in medicine, not only in Britain but in all countries. The clans should remember, too, that the common mistake that people make when looking forward is to overestimate the future importance of short term changes and to underestimate the effect of long term change. That is why it will be wise to look beyond the current turmoil in the NHS and not get bogged down in current grievances.

Medicine everywhere is in the midst of profound structural change. No health service is stable, and five key driving forces will continue to transform the practice of medicine well into the next century.

The power of big ugly buyers is the first driving force. Globally, governments, private payers, and individual patients are placing new demands on medical care. The payers in the health care system are demanding cost effectiveness from doctors. Whether they be purchasers in the British NHS or health care coalitions and large employers in the United States, power is shifting – to purchasers. And those purchasers want much better evidence of effectiveness than is currently available for many medical interventions. “Evidence based medicine” is a phrase that is currently familiar to only a few doctors, but all will know it by the millennium.

The rise of sophisticated consumers is the second driving force. No longer patient, these sophisticated consumers and their agents are challenging the unique authority of doctors and insisting on a greater role in clinical decision making. Patients cannot be treated as passive fodder for medical practice. Increasingly patients are as educated as their doctors. Doctors who have treated patients with AIDS have seen this most clearly, but it is spreading across medicine. The doctor-patient relationship, which many see as being at the heart of medicine, will change fundamentally.

New technology is a driving force that has long had an impact on medicine, and the clans will have a session on this force at their meeting. Molecular biology and information technology, both singly and in combination, will transform medicine in the next century. Total exposition of the human genome will raise new insights into disease and may allow effective treatments where none currently exist. The exposition will also allow new methods of diagnosis and deepen our understanding of disease processes: we will be able to predict disease patterns for individual patients. But perhaps more powerful still be the application of computers and communications to the practice of medicine and the coordination of care. Medicine is an information based activity, yet medical practice has lagged behind industry by decades (some say centuries) in the appropriate use of information technology. Reuters, which has already wired together the world’s financial community, has now taken the strategic decision to wire together doctors and hospitals. The most significant transformations will come from the combination of powerful hand held computers – so called PDAs (personal digital assistants) – wireless communications, and large databases on patients. Together these tools will support the mobile nature of medicine and provide a platform for new approaches to clinical practice in the hospital, the clinic, and the home.

Shifts in the boundaries of health and medicine will be the fourth driving force. Health results from a combination of social, economic, and psychological as well as purely biological phenomena. Most doctors now understand this and so increasingly do politicians; this enhances their reluctance to invest heavily in health services when they have only a small effect on health. As science clarifies our understanding of the complex relation between health and the environment of patients, doctors will be drawn into the web of systems around the patients that determine their state of health. New medical disciplines will emerge such as population health informatics, and old disciplines, such as occupational health, will be transformed.

The ethics of controlling human biology will be the final driving force. The mix of new technologies, cost pressures, and sophisticated consumers is a powerful and potentially toxic one. Death and dying will become a major focus of societal debate in the next century as the baby boomers confront their mortality. The legitimacy of rationing – by both public and private payers – on behalf of the patients they serve will come under enormous scrutiny. Debates on the ethics of rationing will not be solved easily by technical analyses; the battles may be ugly, political, and confounded by issues such as race and poverty. Profound questions will be asked about the rights of people to control and shape their own biology and the biology of the unborn. Deep seated beliefs about life, disease, personality, and death will be challenged by the new biology.

It thus makes sense for the British medical clans to concentrate on discussing the core values of medicine. Willard Gaylin, the president of the Hastings Centre, has written: “The most unfortunate thing about the shuttered process [of American health care reform] is that a remarkable opportunity has been missed. What could have been a wide open, far ranging public debate about the deeper issues of health care, our attitudes toward life and death, the goals of medicine, the meaning of “health,” suffering versus survival, who shall live and who shall die (and who shall decide) has been supplanted by relatively narrow quibbles over policy.” Exactly the same could be written about the debate over health care reforms in Britain and most other countries.

Doctors in most countries currently feel beleaguered. But they shouldn’t fear the future. Doctors will be at the centre of the new health system, but not as autocrats. Their dominance as care givers will be eroded by new tools, technology, and systems of care. But doctors have to have a central leadership role in care teams, policymaking, planning, and management. They will increasingly work in teams rather than individually, and they need to understand better how to be effective team players. If doctors do not take up the challenge of leadership in health care but instead retreat to form a selfish artisans’ union they will be letting down the patients and the society they swore to serve.

Ian Morrison is an author, consultant and futurist based in Menlo Park, California. This article was published October 29, 1994 in the British Medical Journal.

It Ain’t Necessarily So: The Cost Implications Of Health Care Reform

Thursday, September 1st, 1994
Health-Aff-1994-Barer-88-99

There is widespread recognition that U.S. health care costs are out of line with those of the rest of the world and acceptance in most quarters that this is hurting someone-if not America’s competitive position, then at least the U.S. workers who are having to give up wages (and probably a few jobs).

Health Reform Lessons Learned From Physicians In Three Nations

Wednesday, September 1st, 1993
Health-Aff-1993-Blendon-194-203

Many experts and political figures contend that the Clinton administration’s proposed health care reform plan could be vastly improved if it resembled more closely the national health plans found in Canada and Germany.

Satisfaction With Health Systems In Ten Nations

Friday, June 1st, 1990
Health-Aff-1990-Blendon-185-92

Amid growing dissatisfaction with its health care system, the United States is increasingly looking abroad for insights into health system reform.